Marketing Mastery: John Schultz's Journey to Auction Industry Leadership

Welcome to Season 2 of the No Reserve Podcast!

In this in-depth episode, host Tim Peters explores the remarkable career of John Schultz, Chief Marketing and Technology Officer at Grafe Auction and President of the National Auction Association. John shares the breadth of his career starting with being a high school student employed at Wells Fargo, to working in his family's auction business, then joining Grafe Auction, and ultimately becoming one of its owners. He shares some helpful stories while offering invaluable insights into marketing, technology, and business growth.

Recommended Marketing Books:

• "Day Trading Attention" by Gary Vaynerchuk
• "Confessions of an Advertising Man" by David Ogilvy
• "Tested Advertising Methods" by John Caples
• "How to Win Friends and Influence People" by Dale Carnegie

2023 AMA Marketing Book Award Winners:

• Winner: "Using Behavioral Science in Marketing" by Nancy Harhut 
• Finalist: "Brand Storytelling: Put Customers at the Heart of Your Brand Story" by Miri Rodriguez  
• "Marketing Artificial Intelligence: AI, Marketing, and the Future of Business" by Paul Roetzer and Mike Kaput 

Key Highlights:

• John walks through the many changes in his teaching of auction marketing over 15+ years
• Strategies for business innovation and scaling
• The importance of continuous learning and adaptation
• Insights into digital marketing and technology integration

Listeners Will Gain:

• Practical marketing strategies for auction professionals
• Inspiration for personal and professional growth
• Understanding of how technology can transform business operations